A magnet for travellers in search of culture, 19th Century Italy provides inspiration for the magnificent campaign collection from Great Lengths. Recalling the ancient heritage and tranquil lifestyle of this Northern European land, the brand calls this ‘The Great Italian Journey’, and pays tribute to works by German Geothe who wrote a beguiling masterpiece telling of the sweet magic of the lemon-trees land
The Great Italian Journey
Evoking the mystery and discovery of Geothe’s classic in this collection, Great Lengths draws on the concept of bringing together five individual women to explore the flavours and traditions of Sicily and the city of Palermo specifically. It allows the creatives behind the collection to showcase how hair extensions can be used in a myriad of ways, with all types of hair.
We’re impressed! It’s fascinating how versatile and credible it is to use added hair pieces for volume, length and texture.
The Great Lengths ‘hair like you’ gifts every possibility for delivering natural, personal beauty to all your clients.
We note the handiwork of one of the great Italian stylists in making such a stunning collection to tell the Great Lengths story; Rossano Ferretti is a master of natural beauty we say. Bravo.
Credits: Creative Direction and Storytelling: Alessandro Molinari and Elisa Barbieri • Film Director & Photographer : Alessandro Molinari • Artistic Director: Rossano Ferretti
MORE ABOUT GREAT LENGTHS
Great Lengths was established over 25 years ago and the professional 100% human and 100% ethical extensions are now available across the world in over 60 countries. Priding themselves on quality, Great Lengths has a vast range of 80 shades, which have been expertly blended by hand, including 40 base shades, fashion colours, balayage and root stretch in both pre-bonded and award winning GL Tapes. All Certified Great Lengths stylists are fully trained and certified to ensure the application and removal processes are kept to a high and consistent standard across all salons. www.greatlengthshair.co.uk
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