Just announced, Jamie Benny is welcomed on board by Alfaparf Milano Professional. He’s a multi-award-winning hairdresser and owner of Benny & Co Hair Studios. Jamie joins as a guest Artis and will be working with the brand on education.
Jamie Benny in 2025
Jamie Benny_APMP
After 18 years honing his hairdressing skills – becoming art director status – in London salons, Jamie has headed up north to open a salon in Knutsford, Cheshire, in November 2024,
“We’re incredibly excited to have Jamie join the Alfaparf Milano Professional family as a Guest Artist,” says Stacy Humphreys, Head of Education at Alfaparf Milano Professional. “His exceptional work, passion, and dedication to the hairdressing industry have always inspired us. We’re confident his Concept to Creation course will provide an unparalleled learning experience for those looking to elevate their creative skills.”
Concept to Creation learning
In the coming year, Jamie will bring his Concept to Creation course to the Alfaparf Milano Professional Academies in London and Dublin. Drawing from his extensive background as an Art Director, this course is designed to guide participants through the process of unlocking and refining their creativity.
“This one-day course takes hairdressers on an inspiring journey to create a look that reflects their unique brand and style,” Jamie explains. “We’ll explore various techniques to encourage creative expression, culminating in the creation of a final look that will be photographed. It’s a fun, immersive day that covers everything from brainstorming concepts to achieving a polished, photo-ready result.”
“I can’t wait to get started with Alfaparf Milano Professional,” says Jamie. “I chose to collaborate with them as I believe my brand Benny & Co aligns with the core values of the business as we believe in Education, Suitability, Individuality and Community. I really do also believe that it the industry’s best kept secret – the products really are amazing and clients have never been more happy with their colour.”
Here online you may browse our Creative section to find inspiration from the greatest hair artists… read our Home page to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – vist the Shop to order a subscription to arrive bi-annually. And of course, once a year, you can visit Hair Pieces: The Big One – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each November! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.
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