Whoop whoop! Your clients will be embracing the arrival of Summer, whilst hoping to retain their shiny silky hair and protecting it even in direct sun. From the UK to the Caribbean and beyond, the Alfaparf Milano Semi Di LIno Sunshine range has them covered. Seductively packaged in a lustrous gold and white, this is a big-hitting suncare range.
At home and on holiday
The new Semi Di Lino Sunshine range for sun-exposed hair protects the hair fibre and hair colour from damaging UV rays. It counteracts dryness, and frizz to promote shiny and silky hair, even in the sun.
How does it work? Semi di Lino Sunshine contains Sun Shield, an active ingredient that protects hair from the negative effects of UV rays and creates a protective film around the hair. This protects it from the oxidative damage caused by solar radiation. And it counteracts protein loss, colour-fade and hair dryness, so that the hair fibre maintains its natural shine, hydration, and softness. Lovely in all senses!
Sun Shield is a 100% natural active ingredient derived from cold-extracted Chia seed oil (Salvia Hispanica) which promotes the wellbeing of the hair in the sun.
Enjoy the view
The new range has four product with specific roles to play in caring for sun-kissed hair:
- After-Sun Low Shampoo gently cleanses scalp and lengths after sun exposure, removing residues of chlorine, salt, sand and cosmetic products, for shiny, silky and protected hair, even in the sun
- After-Sun Treatment nourishes and detangles. This is a restorative treatment for hair stressed by the sun, chlorine, and salt, which nourishes and gives softness to the hair without weighing down
- Hair Protective Oil is to protect and control. It creates a barrier around the hair, protecting it from the sun and external factors and preserving its moisture and cosmetic color. With an anti-dryness action, for shiny, soft, disciplined and protected hair. With UV filters
- Hair Protective Milk fights dryness and controls frizz, protecting the hair from the sun and external factors. With a moisturising action, for shiny, soft and lightweight hair. With UV filter.
The great defender
As well containing Sun Shield, Sunshine also features:
• Urban Defence Pro – Anti-pollution shield for total protection
• Shine Fix Complex – 24 hours of brightening power from the roots to the ends
• Color Fix Complex – UV Filter and antioxidant to prolong the beauty of colour
• Climate-Proof – protective barrier, keeping hair hydrated from humidity and temperature change
• Sun Shield – Protects the hair fibre from oxidative damage coupled by solar radiation and promotes scalp wellbeing for shiny and silky hair
The packaging for Semi Di Lino Sunshine is create from recycled material and is recyclable packaging. Like all Semi di Lino formulas, Sunshine is vegan and free from ingredients of animal origin and derivation.
Contact your sales representative or go to xpertprofessional.ie/ for more information. alfaparfmilanopro.com/gb-en
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