You know we’re in a dynamic phase when the industry’s big-hitters bring out new innovation. This one from L’Oréal Groupe will be a breakthrough game-changer and goes by the name of AirLight Pro. A hair drying tool that cares for the hair and for the planet.
Innovation revealed
Picture this: Las Vegas hosting the CES 2024 and L’Oreal Groupe unveils a next-generation hair drying tool designed with professional stylists for both beauty professionals and consumers at home: Meet the AirLight Pro.
Developed in partnership with Zuvi, a hardware startup company established by drone engineers and leading scientists, this little beauty uses a combination of infrared-light technology and wind to care for the hair. The claims already include:
• visually smoother and hydrated hair (Instrumental test, compared to hair naturally dried)
• drying hair faster (Compared vs. same hair dryer without infrared light)
• optimised heat flow across multiple hair types, and up to 31% less energy consumption (Instrumental test, compared to the leading premium hair dryers)
Nicolas Hieronimus, CEO of the L’Oréal Groupe, revealed the CES® 2024 Innovation Award-Winning technology and detailed the company’s strategic investments in Beauty Tech during his opening morning keynote at the event.
“For 115 years, L’Oréal has been leveraging science to innovate and provide consumers with unforgettable beauty experiences that fulfill their individual beauty aspirations. With AirLight Pro, in partnership with Zuvi, we prove that technology can augment beauty performance, caring for multiple hair needs, and reduce its environmental impact. That’s the future of beauty we are aiming to create.”
Introducing AirLight Pro
L’Oréal is a a scientific and industry expert in haircare from the cellular level to the fibre for every hair type (curly, straight, and coily). The partnership with Zuvi allowed the development and delivery of a next-generation hair drying tool for beauty professionals and then to consumers worldwide that focuses on caring for the hair through breakthrough technology.
Applying their patented LightCare™ technology to a blow-dryer, Zuvi developed a first-generation product that uses infrared light and high-speed wind to efficiently dry water on the hair surface, which leaves internal moisture in hair strands.
Unlike conventional heating hair dryers with only thermal rods, AirLight Pro is equipped with a special 17-blade, high-speed motor and patented infrared technology powered by tungsten–halogen bulbs designed for fast hair drying without excessive heat. By efficiently drying water on the hair surface, hair is left with internal moisture in the strand resulting in smooth, shiny hair.
Zuvi says
“Zuvi’s mission is to leave the world better than we found it by disrupting technologies and innovating for the future,” said Mingyu Wang, Founder and CEO of Zuvi. “With our expertise in optics, aerodynamics, and consumer electronics design, we have created an exceptional product. We’re immensely proud of the work we’ve done to date and now to have a partner like L’Oréal, a company with more than 100 years of expertise in haircare and beauty, to take our products to the next level. Together, we are and will continue to create ground-breaking beauty technologies.”
AirLight Pro will be launched in the UK and Europe by its salon professional brand, L’Oréal Professionnel, from April 2024 for salons and summer 2024 for consumers at home.
In time-honoured tradition, we invite you to watch this space for more news!
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