The sensitivity and delight of Aveda’s global artistry meets avant-garde in the collection Vortex by the Van Michael Salon Team. Perfect for 2024!
On social media Antoinette Beenders, declared she felt truly honoured to have worked with the Van Michael team for a collection which pays homage to the raw, unpredictable forces of nature… browse and enjoy:
Vortex
Speaking for the team, Ashley McCarty, co-director of hair colour for this shoot and Van Michael salons explains: “We changed our perspective with this collection—we usually look downward at the guests in our chair, but here we focused from the bottom up to the top, and layering colours to create soft, fluid dimension.”An unsettled sky
Each look in the Vortex collection draws inspiration from the hues of an unsettled sky. The intention was to evoke a moody charcoal, slate grey, deep lilac, and reflective silver. The shades placed in dynamic patterns and powerful upward motion to conjure fleeting images of lightning piercing through clouds. This is divine drama working with the vegan Aveda full spectrum range of permanent, vibrants, and demi+ as well as enlightenment bonding.
“We wanted to elevate the concept of a tornado with this collection. We loved the idea of building the colour from the bottom up, similar to a cyclone shape.” says Joey Hooten, co-director of Hair Colour for the shoot and Van Michael Salons.
The Van Michael Salon Team.
Credit due
Creative directors: Antoinette Beenders & Hannah Ruth Evans • Co-directors, hair colour: Joey Hooten & Ashley McCarty • Hair Colour: Michael Cassidy • Hair cut: Brandon Darragh, Jeffrey Goldenstein & Daniel Holzberger • Texture director & Style: Kenneth Dawson • Texture director & hair colour: Nevada Blue • Hair styling: Christy Hubbard & Ginger Rowland • MUA: Peter Phung • Clothes stylist: Claire Neviasier • Photographer: Lauren Kristi and assistants: Harvy Moon & Greg Schaal • Production manager: Jay Pollard
Powerful and compelling, we love it!
ENDS
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