Certified B Corp and sustainable haircare brand Davines launches We Sustain Beauty 2023 with a Grow Beautiful campaign. You’ll love it!
We sustain beauty: Grow Beautiful
In 2023 – the 40th anniversary of the Davines brand – this is the second year that Davines has shared the We Sustain Beauty movement. Overall, the aim is to take climate action by raising awareness of the importance of biodiversity, and regenerative organic agriculture on a global scale. As a Certified B Corporation distributed in 90 countries, We Sustain Beauty is a culmination of Davines’ values and pioneering environmental ambitions for the future built on the brand’s deeply rooted heritage of sustainability.
Debuting April 2023 for Earth Month, Davines will launch a Grow Beautiful limited-edition tote bag made with Regenerative Organic Certified (ROC) cotton. Made with rain-fed cotton sourced from fellow certified B Corporation Gallant International and grown by the Khond, the Grow Beautiful totes are care crafted from one of just a few such certified cotton supply chains in the world.
Grow beautiful in 2023
For 2023, the focus in on deeply integrating beauty and regenerative organic agriculture (ROC) and raising awareness of other trailblazers in the movement. With Grow Beautiful, Davines continues to pioneer haircare’s embrace of ROC – a practice that is quickly transforming food and fashion industries – for its ability to mitigate climate change by sequestering carbon in healthy soil.
Underscoring the importance of Earth’s sustainability, Davines will mark this initiative by doubling their campaign contribution (€50,000) to Pennsylvania-based Rodale Institute, the pioneer of Regenerative Organic Agriculture. You can read more about the Rodale – Davines collaboration HERE
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