Rethink hydration with Revlon Professional

Dehydration is a key concern for anyone wanting more healthy, beautiful hair. Ensure your clients appreciate that scalp care is just as crucial as haircare. A hydrated scalp creates the perfect, balanced environment for hair to thrive.

Here’s a fabulous new proposition from Revlon Professional. A newbie to a moisturising family in the Re/Start range gives you the chance to discuss with your clients how to maximise the potential of their hair. In effect, to rethink hair hydration from root to tip. Say hello to the new dual-action Scalp Moisturising Lotion.

The new lotion joins a product family line-up of five innovative skincare-inspired formulas for high-performing, professional results. Clients can mix and match products for a personalised haircare routine. Bespoke haircare indeed!

>> Time to press the restart button

Here’s the way to tackle this subject. The scalp is exposed to external aggressors daily, including dry environments, pollution, heat styling, and excessive brushing. It’s no wonder clients compromise their skin’s protective barrier. While we can’t control what’s on the outside, we can help protect and boost the hydration of the client’s hair and skin barriers. 

>> Introducing the new must-have product for a complete hydration routine:       

Now for the good bit. Discover the definitive, dual-action Scalp Moisturising Lotion. It’s formulated with hyalucomplex, a combination of hyaluronic acid and panthenol. This silicone-free, lightweight formula helps balance and protect the scalp microbiome.

Dermatologically proven: The condition of the scalp improves significantly*

9 out of 10 consumers* agreed that…

• Scalp feels hydrated
• Reduces scalp itchiness due to dryness
• Soothes the feeling of scalp discomfort

*After twelve uses. In-Use Test under dermatological control and self-perception questionnaire with 33 subjects.

Meet the full Re/start Hydration range, which hydrates the scalp and locks moisture into the hair’s fibre.

>> 3 levels of hydration for three types of hair 

Re/start provides specific solutions for all hair types, creating a personalised routine for healthy, shiny results. They are separated into descriptions: frizz-prone hair; naturally-dry hair; or chemically-dehydrated hair.

>> The portfolio of hydrating products

Scalp Moisturising Lotion

• Formulated with skincare ingredients and hyalucomplex to moisturise, soothe, and provide scalp comfort.

Moisture Micellar Shampoo

• Formulated with skincare ingredients and infused with betaine and pro-vitamin B5 to lock moisture into the hair fibre.

Moisture Melting Conditioner 

• Formulated with betaine and pro-vitamin B5 to ease detangling and enhance softness.

Moisture Rich Mask 

•  Formulated with betaine and pro-vitamin B5 to provide long-lasting frizz control for smooth and nourished hair.

Anti-Frizz Moisturising Drops 

• Formulated with pro-vitamin B5 to improve shine for long-lasting frizz control.

Make haircare and scalp-care a priority in the salon this year with hydrating, effective products. The Re/start Hydration range is powered by skincare and will help your clients achieve the healthy, shiny hair they’ve always wanted. 

Learn more about Re/start Hydration here