Lucky for your clients with fragile hair, Oribe is expanding its award-winning Hair Alchemy Collection with the introduction of the new Hair Alchemy Strengthening Masque.
The buttery-soft treatment deeply conditions while fortifying hair from the inside out. Oribe specially designed the masque for all hair types with inherently weaker strands. Say goodbye to damage-prone hair!
Results
The intensely-hydrating formula restores elasticity to brittle locks and prevents breakage, allowing hair to grow longer, stronger and healthy. Clinical results show a 3x reduction in breakage after just one use due to increased hair elasticity. (Based on a clinical test of Hair Alchemy Strengthening Masque and Fortifying Treatment Serum vs non-conditioning shampoo.)
“Hair strength is such a big consumer concern,” says Michele Burgess, executive director of global product development at Oribe Hair Care. “People can have inherently weak hair, but outside factors such as brushing, styling and chemical processing can also contribute to breakage over time. Our intention with this new masque is to help those with more dehydrated, breakage-prone hair strengthen strands from the inside out.”
Ingredients
The silicone-free formula taps into nature’s apothecary, blending ancient superfoods and phyto-technology. Shea butter and yacón root nourish weak hair, while Oribe’s Curative Blend penetrates the hair cortex, forming a protective scaffold around each strand. The Creative Blend, made of chia seed, plant-based protein and bio-fermented bamboo leaf, reinforces cuticle strength and structure. Use the masque to help protect your client’s hair from breakage caused by brushing, styling and external aggressors.
Clients with highly textured or dehydrated hair can use the Hair Alchemy Strengthening Masque as a daily intensive conditioner or once a week on finer strands to treat brittle hair. After shampooing with Hair Alchemy Resilience Shampoo, massage in the masque, indulge for a minute and rinse. For the best results, Oribe recommends combing hair after applying the masque to distribute the product evenly.
Benefits
- Deeply conditions and leaves hair ultra-soft
- Improves hair’s structural integrity by reinforcing and strengthening fragile strands from the inside out
- Encourages length over time by preventing breakage and increasing hair’s elasticity
- Silicone-free formula suitable for all hair types
The Oribe Hair Alchemy Strengthening Masque is fully recyclable, along with the product’s paper-based outer carton, made from materials certified by the Forest Stewardship Council. Oribe formulates all products with safe, high-quality, innovative ingredients.
For more on Hair Alchemy click HERE
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