Invincible hair just became a possibility with the Oribe Hair Alchemy Collection. This is instant fortification for hair… beautifully strong and vital!
‘Alchemy’ is the term for a process that changes of transforms something in an impressive or seemingly magical way, and it’s the perfect expression for this release from Oribe. Allied with the brand’s portfolio of luxe hair care, the Hair Alchemy Collection is the antidote for fragile strands. In the adorably prestige Oribe family, we now find a trio of products designed for those with inherently weak hair, and formulated to prevent hair breakage and strengthen hair from the inside out.
Meet the Hair Alchemy heros
Hair Alchemy Resilience Shampoo and Conditioner, along with the Hair Alchemy Fortifying Treatment Serum, can be used together, to produce nearly instant fortification: After five uses, the collection was clinically proven to make hair 2.9x more elastic and 133% stronger.*
The system is inspired by centuries of knowledge and recipes to blend ancient superfoods, and phyto-technology to renew strands of hair. Nourishing formulas contain a curative blend of chia seed, plant-based protein and bio-fermented bamboo leaf, along with a moisture-charged hyaluronic acid complex. Together, these ingredients transform weak, brittle hair into strong, resilient, healthier-looking locks by improving tensile strength (the amount of stress and stretch that can be applied to hair before it breaks) and increasing elasticity while reducing hair fall caused by breakage, allowing hair to grow longer.
Styling, processing and even the simple act of brushing hair can stretch and stress individual strands to weaken them over time, leading perhaps to breakage. So preventative care and the help of superlative cleansing and nourishing products is vital. The ingredients in Hair Alchemy can transform weak, brittle hair into strong, resilient and healthy-looking hair with greater tensile strength and elasticity, also reducing hair fall and breakage.
“Prevention from breakage is important because unlike your skin, which can regenerate itself, hair breakage is irreversible,” says Michele Burgess, Executive Director of Product Development for Oribe Hair Care.
The power of three
- Hair Alchemy Resilience Shampoo penetrates the hair cortex to build strength from within, forming a scaffold around each hair fibre to reinforce strands. A floral blend of daisy and honeysuckle extracts helps to lengthen locks by strengthening hair from the root and fortifying brittle ends
- Hair Alchemy Resilience Conditioner is indulgently conditioning hair therapy. A multi-action hyaluronic acid complex rehydrates from within to deliver a surge of moisture and improve elasticity. The result: smooth, strong, ultra-resilient hair.
- Hair Alchemy Fortifying Treatment Serum is a treatment elixir that is a sheer, fast-absorbing serum, creating a protective veil around each hair fibre to improve tensile strength and elasticity. It prevents breakage by strengthening from within to encourage length.
And another thing…
The Hair Alchemy products are recyclable. The products’ paper-based outer cartons are also recyclable, made from materials certified by the Forest Stewardship Council. All Oribe products are formulated with safe, high quality, innovative ingredients. You can rely on the signature profile of being: Dermatologist tested; rormulated without sulfates (SLS & SLES); colour and keratin treatment safe; including UV protection for hair; being vegan, gluten-free, and proudly approved by PETA
For more information, visit: www.oribe.com
*Based on a clinical test of Hair Alchemy Resilience Shampoo, Conditioner and Fortifying Treatment Serum when used as a system vs. non-conditioning shampoo.
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