Well hello! We’re liking the new Joico Hair Collections; a beautiful gathering of deep brunettes, warmed-up blondes and vivid reds. Eye candy for Autumn indeed.
Whether your client is looking for a fresh new shade for the new season, wants to stand out from the crowd or add in some on trend layers to their current cut, this latest Joico collection is perhaps all the inspiration you need.
Go red
Think vivid, red-textured layers that will make your daring clients want to go bolder and brighter – Joico European Colour Design Team Member Paul Watts shows you how. To create this custom blend, Paul suggests the following…
Root: Apply LumiShine Liquids ½ 4RR + ½ 6CCR + 5 Vol (1,5%) (1:1)
Lengths and ends: Apply LumiShine Liquids ½ 8RR + ½ 6CCR + 5 Vol (1,5%) (1:1)
To lock in this style, Joico Guest Artist Marcus Giamattei applied the brand’s Humidity Blocker to give hold, and Joico Colorful Glow Beyond Anti-Fade serum was used to instantly increases shine and softness.
Go brunette
When it comes to brunette, the joi of healthy hair shines through giving the hair a glowing finish. Dan Spiller, Joico Color Ambassador for Europe, the UK and Ireland, shares his ‘Gleaming’ technique to create this colour. The formula is…
Lightening formula: Use Blonde Life Lightening Powder + 5Vol (mixing ration 1 to 1.5)
Root: Apply LumiShine DD 3NA + 5Vol
Lengths and ends: ApplyLumiShine Liquids 50ml 8AA + 25ml Clear + 5Vol
Toner: LumiShine Demi-Liquids 10ml 9NV + 20ml 7SB + 5ml 8NA + 5Vol
To finish, Joico Guest Artist Marcus Giamattei styled using JoiWhip for boost of body, volume and shine and Body Shake was applied for texture and definition.
Be blonde
It’s no secret that warmed-up blondes are an all time favourite as we move into autumn and winter. The key to this colour is working with the clients complexion and skin tone to create the perfect hue for them. To create a fabulous blonde for AW/22 Joico European Colour Design Team Member Paul Watts suggests a salon-friendly colour application technique using VeroLight Lightening Powder + 10Vol followed with followed with 2/3 7N + 1/3 7BA + 10Vol toner.
To finish, Joico Guest Artist, Marcus Giamattei created internal layers with a choppy fringe whilst the brand’s Blonde Life Brightening Oil was applied through the ends for instant brightness and breakage protection. Finally, Joico Hair Shake was applied for glamorous texture to finish this on trend look.
And that, as we say, is how you do it!
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