Global Experience 2022

Putting depth of feeling into their ethos of being a family, Kao Salon Division has hosted their first live Global Experience since the Pandemic. Gathering some 2300 hairdressers in Amsterdam this weekend the company presented a three-day fiesta of competition, artist presentations and product development. The perfect cocktail to inspire can celebrate our industry. And we were with them every step!

Gala show night

Creative Awards Evening

Having presented great digital events in the past two years, Kao Salon was on the front foot planning this LIVE event and promoting positivity and connectivity with a superbly conceived and produced gathering, that was open to visitors in person and broadcast on the Kao Salon Division Website or via YouTube Live [Angelo Seminara Collection video is on Kao’s Youtube Channel from Tuesday 4 October].

Host for the show opening

At the heart of the KSGE is the meld of creativity and technique. On the middle night of the weekend we enjoyed a the Global Creative Awards (formerly Global Zoom), which added hugely to the energy and excitement. A vibrant show was heart-warming and jaw-dropping with shows from global ambassadors, the announcement of gold, silver and bronze winners in several competition categories. Here are the highlights for Tribu-te Magazine: 

Angelo Seminara

Angelo presents his film

Global Goldwell Ambassador Angelo Seminara brought his vision of individuality through ’emotional creativity’ with a show that moved from film to live in a multi-media presentation.  Anglo spoke about how he is inspired by the individuality of emotions and its ability to shape and mould the creative process. He calls this ‘HAIR EVERY WEAR 2.0.’ and you can see it online in the coming days. 

Angelo Seminara models

“I look at people as one because I am a people person, and I believe in a world without preference and prejudice,” Angelo said in regard to the inspiration behind the film. “Hair Every Wear 2.0 embraces that feeling, where everyone is unique and everyone is free to be whoever they want to be. It’s going to bring you an emotion, and from an emotion it becomes a feeling, and from a feeling, it becomes a piece of art.”

Angelo finale model

Mario Krankl

A declaration of love for Goldwell and a teaser for the Brand ́s 75th anniversary coming up in 2023, Mario Krankl took us away to his “creative hair factory”, a dream world where anything is possible when it comes to hair and creativity. ’In my presentation, the square of the Goldwell logo was one of the creative key elements. You can find it in the shapes of the hair and in the fashion as a token of appreciation to my strong partner“, said Goldwell Ambassador Mario Krankl.

Mario Krankl show KGSE 2022

Global Creative Awards

Global Creative Awards line up

 

Wow for 2022! The UK scooped all three trophies in one category and a fair few of the others. We’re proud of you! Scroll for the details and to view the UK winners: