An ethical champion for decades, it’s no surprise to see Kao Corporation (parent company of Kao Salon Division) cited again as one of the most ethical companies in the World. It’s been on the list for 17 years running!
The Ethisphere Institute
A leading US think-tank, the Ethisphere Institute devises an annually appraised list of the World’s Most Ethical Companies. Kao is a leading consumer goods company and the only Asian company to have made the list every year since Ethisphere began its ranking in 2007. This is no mean feat and one which we should continue to applaud.
The World’s Most Ethical Companies list recognizes companies which have demonstrated outstanding performance in transparency, integrity, ethics, and compliance. The Institute surveys and evaluates companies worldwide across five categoriescovering: ethics and compliance programs, corporate citizenship and responsibility, culture of ethics, governance, and leadership and reputation.
The Kao Way
Commenting on the accolade, Yoshihiro Hasebe, representative director, president and CEO says: “We are honoured to have been selected as one of the World’s Most Ethical Companies for 17 consecutive years. Our business has always been based on walking the right path, so external evaluations such as this are very important to us. In 2021, we renewed our corporate philosophy—The Kao Way—which includes principles such as ‘We act with courage.’ In order to become a company that leads the industry in a society that will continue to evolve, we have reaffirmed our determination to continue to take on challenges toward high goals.”
The Kirei Lifestyle Plan
In April 2019, the Kao Group established the Kirei Lifestyle Plan, an ESG strategy. The Japanese word ‘kirei’ describes something that is both clean and beautiful. For Kao, Kirei not only encapsulates appearance, but also attitude—to create beauty for oneself, other people, and for the world around us. Since its start in 2021, the Kao Group Mid-term Plan 2025 (K25) has proclaimed “protecting future lives” and promoting “sustainability as the only path” as its vision. The Kao Group will continue to integrate its ESG strategy into its management practices, and by maintaining and practicing a high level of ethical awareness, aims to develop its business, provide better products and services for consumers and society, and work toward its purpose, “to realize a Kirei world in which all life lives in harmony.”
By 2030, Kao aims to empower at least 1 billion people, to enjoy more beautiful lives and have 100% of its products leave a full lifecycle environmental footprint that science says our natural world can safely absorb. For more information, please click here.
Full respect to Kao Corporation and the Kao Salon Division. Here we see the power of hairdressing to help protect the planet, beautifully.
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