We’re thrilled to be back attending events and this week’s edition of the Wella TrendVision Award 2021 was as exuberant, creative and inspiring as ever. Bravo to the brand for investing in a live event and pulling together fantastic show teams to ramp up the energy before actual awards were announced.
Yes we realise this event in the hair calendar is focussed on encouraging excellence in technical colour work through a demanding competition. And the standard didn’t disappoint. But we have to first celebrate how the night itself is showtime! Gathering some 700 guests in a cool London venue (more commonly used for big music events), we were treated to a fiesta of great names putting their all into wowing us with their presentations. Knowing it was live-streamed, too, added impetus to make this year one awesome visual treat. Four teams were tasked with showing us ‘sustainability’ howsoever they wanted to play it. Here’s our report…
The Lost City – Orient V Occident
We loved the D&J Ambrose show (see above). Actually we always love what they do. Darren and Jackie and their team are tasteful. Their hair is exquisitely worked and, as always, beautifully judged. With clothes, a live band, and great models, they’ve clearly spent Lockdown honing further their show skills. They took us on a journey of colour and texture, grunge opposing pure, premium colour tones, and couture fashion. Nicely done. Indeed.
Dark into the Light
Robert Eaton does accessible, on trend hair with a disarmingly simple yet enchanting vibe. For the Wella TVA celebration, he delivered a contemporary editorial catwalk show, inspired by light, with a strong environmental message. The hair was superb, no compromise.
From HOB a collection (above) of bespoke looks, which retained the Akin Konizi signature dynamic of fierce and exciting cuts. He takes the street and catwalk trends and runs headlong into the drama of colour to accentuate classic and advanced cuts and lines. Respect.
For ghd Professional (above), a team lead by James Earnshaw working with Michelle Thompson were all about the power of volume. Imagine a cauldron of movement and texture and you have the OTT glamour of the ghd show. Exaggeration and fun strutted hand in hand down the catwalk. We held our breath but the shapes stayed awesomely up. Fabulous. Epic.
TrendVision 2021: The winners
There are 22 winners and runners up in eight categories for the competition. Each colourist presented a live model which was judged by an eminent panel of hairdressers. It was good to see Patrick Cameron – the godfather of competition and hairshows (he really is amazing on the mic). It was lovely to be part of an event in real life. and such a good one, too. Thanks Wella!
Here online you may browse our Portfolio section to find inspiration from the greatest hair artists… read our Blog to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – visit the Shop to order a subscription to arrive quarterly. And of course, once a year, you can visit the Tribu-te Show – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each October! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.