Di Petsa - LFW AW24 with Efi Davies at Toni&Guy

Working her magic at the London Fashion Week Di Petsa AW24 show, we caught up with Efi Davies, holder of  Tribu-te Magazine’s The Big One 2023 title. As International Artistic Director at Toni&Guy, she was integral to the brand’s continued sponsorship of LFW. The hair looks she conceived are a wow!

Di Petsa - LFW AW24 with Efi Davies at Toni&Guy

The Collection 

For AW24 the Di Petsa show was transformed into a ceremonial procession of goddess muses, embodying female archetypes explored in ancient Greek mythology, and early Christianity – the Virgin Mary, The Madonna, The Angel, The Temptress. The performance began with live music performed by Flora Yin Wong, playing the Guzheng, and Dimitra Petsa, the designer reciting poetry. The space was cleansed with chimes of bells and incense and the show began. It started with a floor-length White Wetlook Goddess Venus Dress, adorned with Clear Quartz crystals and billowing off-shoulder sleeves elevating last season’s Pink Venus Silhouette. 

Di Petsa - LFW AW24 with Efi Davies at Toni&Guy

The Hair 

Following Di Petsa’s exploration into godess muses, the hair created by International Artistic Director, Efi Davies and the Toni&Guy Session Team oozed femininity. The hair had an ethereal nature, the roots were flat to the head using LABEL.M Fashion Edition Gel to givea wet look feel, while the ends were loose adding an undone texture to the final style. 

We love this!



Here online you may browse our Creative section to find inspiration from the greatest hair artists… read our Home page to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – vist the Shop to order a subscription to arrive quarterly. And of course, once a year, you can visit the Tribu-te Show – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each October! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.