Astral by Antoinette Beenders

Digital connectivity keeps us close to Antoinette Beenders, despite her being located on another continent! We remain mesmerised by our Dutch friend, who is hugely influential, being the senior Vice President of Global Professional Artistry at Aveda. We adore her creative output and the release of her latest hair drop ‘Astral’ confirms on many levels how technology helps in breaking new ground.


This capsule collection Astral comprises three images and draws inspiration from what Antoinette calls ‘the enigmatic realm of out-of-body experiences’. She explains this as a bold mission to redefine the boundaries of hair design. Antoinette continues to do what we enjoy best – her ability to  seamlessly intertwine cutting-edge artistry and technology.

Astral by Antoinette Beenders

For Astral, Antoinette ingeniously employs AI-generated imagery for every facet of the collection, except for the model’s face and hair.  This is an exciting collaborative effort with the multidisciplinary artist Ed Maximus. We love it! See this live for more hair inspo HERE

Astral represents a natural evolution of Antoinette’s previous work, taking the ridge technique she initially developed for a couture fashion show to explore further. She transcends traditional hair design, driving her work to be part of an ‘alternate dimension’ with this strong emphasis on three-dimensional hair. Be impressed by how her vision mirrors the aesthetics of rounded architecture. It beautifully captures gentle contours and fluidity. We love how Astral both a groundbreaking and an otherworldly exploration of hair artistry. Putting AI in it’s place. Bravo

Astral by Antoinette Beenders

Credit due

Hair concept: Antoinette Beenders @antoinettebeenders supported by Kenneth Dawson @magichands7 • Photo and A.I. artwork by Multidimensional Artist: Ed Maximus @edmaximus • Makeup: Ai Yokomizo @aiyokomizo • Production: Jane Galpin @codeproductions @galpinjane

See more from Antoinette HERE



Here online you may browse our Portfolio section to find inspiration from the greatest hair artists… read our Blog to discover the top events and what we like about them, then visit our Magazine section to read the latest edition (and archive editions) of Tribu-te publications. If you’d like to enjoy your very own edition of Tribu-te delivered direct to your home – vist the Shop to order a subscription to arrive quarterly. And of course, once a year, you can visit the Tribu-te Show – it’s an awesome presentation of the leading hairdressers on the best stage possible in central London each October! Contact us if you have any questions or would like to submit photography and ideas for any of our editions in Europe – we’re particulary keen to see your salons for our Design section both in print and online.